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YouTube will No Longer Allow Trump or any Political Figures to Take Over its Homepage.
YouTube is making changes that will close the door to political ads. If you want to run a political ad, you must now buy your spot through YouTube’s partner, Google.
This advertising space, known as a masthead ad unit, is the largest and is highly “sought after.” But YouTube’s past decisions to sell advertising to a certain advertiser have been controversial.
YouTube has announced that certain types of ads, such as gambling, alcohol sales, prescription drugs, and political advertisements, will no longer be allowed to appear at the top of the homepage. According to the report, YouTube will view ads on specific issues that are “political in nature” on a case-by-case basis. Election advertisements and advertisements for political candidate campaigns, on the other hand, are not permitted to appear on YouTube’s masthead at all.
- Shane Goldmacher (@ShaneGoldmacher)
Donald Trump has bought the homepage of YouTube with a #yuge bio ad. Such spots run into the six-figures, depending on how long they run. pic.twitter.com/IwytuYw3zH
The masthead ad unit on YouTube had previously made headlines because it was a key component of Trump’s media campaign. The former…
